Small Business Maxim: What If?

I remember my years as a physics student in university, we were told about “Thought Experiments” great physicist made – Newton’s Apple, Schrödinger’s Cat or Einstein’s Train. So these guys were sitting in their chairs and really just ask on question: “What If……?”

Entrepreneurs are not unlike the physicists or philosophers, they ask themselves – consciously or unconsciously – the same question:

  • What if …. I could make cubic eggs?
  • What if …. I could make that cheaper?
  • What if …. I could make it easier to use?
  • What if, what if, …….

This has got to be the most entrepreneurial question even. Often finding the answer is not the problem, finding the question is.

So, how can you cultivate an environment conducive to “What if….?” questions? Look outside of your box, read books from other business entrepreneurs, try and see how they made a change work for them, read your wife’s Cosmopolitan – your husband’s Mens Health magazine, look at other industries, ask your kids what they like, be interested in anything and ask yourself all the time, what if…..?

Your customer calls to complain about the last order – what if? Your assistant is unhappy with the coffee-machine, what if? What if, applies to all aspects of your small business or startup business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants:

  • Customer Care & Support;
  • Sales;
  • Marketing & PR;
  • Accounting & Credit Control
  • especially Business Planning, and so on ….

It just does not end, you may not be the next Einstein, but I bet you, you will get some pretty good answers from yourself, if you bother to find the right “What If….?” question.

Some “What If …?” questions get me regularly quite excited, and keep me awake all night with excitement about the possibilities – so go forth an “What if…?” – a little, or a lot for that matter! ST.

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