November 2007
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Day November 19, 2007

WinWeb’s Free Online Accounting Software Now With Cost Centre Functionality.

WinWeb has just updated their OnlineOffice accounting module, to include cost centre functionality.This allows you to "tag" expenses to products, departments, services or projects - giving you the opportunity to analyze the true cost of a department or any project.... This functionality is free of charge along with the 24/7 live support for all of WinWeb's software products - another reason to sign up to LiveNet of OnlineOffice for the free 30 days trail, if you do not like or need the full OnlineOffice functionality, you can use the accounting module, including the cost centre functionality, free of charge forever.This will give you financial information to make even better decisions.

Get Small Business Blogging with WinWeb!

Blogging is most certainly the most inexpensive and direct way to communicate with possible customers, you can blog about your products and services; explain certain aspects better;blog about your company and your business mission;blog about your industry, comment on development and differentiate yourself;blog about case studies to do with your product and services.In other words communicate with others on the internet and market your small business.... In the mid-ninties I used to tell people to get a web-site, today a web-site should be standard for any small business and a blog a must if you want to succeed in the future.

When to ignore your critics!

An here I include the so called business gurus - just ignore them.Can you imagine what happened when Alexander Graham Bell announced he wanted a phone in every house - Western Union called it an "electric toy" and "totally out of the question";Henry Ford said he wanted one car in every family - most felt the horse was here to stay.The same happened to me still in 1995, when most people thought the internet was going to disappear faster than it had arrived - I remember the abuse very well. So why do people get so negative about other peoples business ideas: Lack of Vision is probably the biggest reason;Envy is another big reason - driven by the inability to take a risk themselves and the fact that they can't bear to see others succeed;Genuine concern for your well being - they thing your are taking too big a risk, you are naive, and so on.Take advise on certain techniques on how to run your business, but do not take advise on if you should start a business or not.

Identify your most valuable customers and don’t make them scream.

I have mentioned the 80/20 rule before, it basically says that you will do about:80% of your business turnover with 20% of your customers.Everyone in your small business should know these 20% of your customers by name, so when they call you can give them the "special" treatment they deserve.... Make your business the business, where your customers don't have to scream, but just phone and feel treated special, because that is what they deserve.Your reward for this kind of service is a loyal customer and word of mouth marketing you could not pay for.

What is your customer service agenda?

You need to understand what level of customer care your customers want, so most of all you need to listen.I often come across small business, where customer complaints are causing stress and sometimes even anger.... You should get your staff to understand your customer service agenda fully, so they can do things professionally, courteously and promptly.If you don't have a customer service agenda, your customers may have a agenda, to go and buy somewhere else.

Customer Service The Backbone Of Any Small Business

The reasons for this ore obvious, they already know your product or service and you do not need to sell your product to them anymore, lower marketing costs, less time spend on explaining the product or service.Don't misunderstand me here, your small business needs new customers all the time, but as mentioned it is far more costly to get them. If your business can't keep customers than that is a bad sign, and you need to investigate this ASAP.Turning new customers into loyal customers is the key objective in any business, small or large.

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