Small Business Start-Up Idea – Website Reviews

There is such a wealth of information on the Internet that it can often be hard to find what you are looking for or to know whether the webpage that you eventually find is actually any good. A website which reviews other websites is useful for people who are navigating the Internet in search of information. You will find that once you reach a certain level of success then you will have corporate clients prepared to pay you for a professional review of their website. This will involve a formal report featuring recommendations about things which need to be changed.  

Skills needed: You will need to have a good understanding of the way in which search engine optimisation (SEO) and online marketing operates. A background in website design will be important for establishing your credentials as someone with enough experience to criticise the work of others.  You will need excellent communication skills and the ability to explain your recommendation to clients without using confusing technical jargon.  

Business environment and set-up cost:  The main barrier to having international clients will be the language differences. However, this is a service that is in demand all over the world and therefore you could get work from abroad. If you already own a good computer then this business can be set-up for very little cost. However, if you wish to offer very in-depth reviews complete with statistical analysis then you may have to purchase specialist software. Some money will need to be set aside for a marketing budget. The overall start-up cost will range from £1,500 to £5,000 (2,000 – 6,500 EUR, 3,000-10,000 AUD/USD).  

Marketing Techniques:  

  • Make sure your website is easy to find by using search engine optimisation (SEO)
  • Participate in the pay-per-click schemes of the popular search engines
  • Generate reciprocal links with related websites
  • Use viral marketing techniques such as ‘Tell a Friend’ buttons to get clients to inform their colleagues about your services
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: You could offer consultation relating to online marketing and other promotional activities.  

Notes: You professional review will be (if you are doing your job correctly!) critical in nature. Due to the subjectiveness of this type of work, the client may not necessarily agree with your verdict. It will be essential that you can back up what you are saying with examples. Also, remember not to give the client any information until you receive the full amount for the work you have completed.  

Online examples & resources:  

For previous SME start-up ideas, look through the archive here  

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