Five Tips for Renewing a Tired Brand Image

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.


  • Work out what is wrong with your current image – list strengths and weaknesses.
  • Identify your customers / stakeholders and what they want from you.
  • Get advice on branding (either through research or consultation) from proven experts.
  • Build a strategy for change: consider changing logo, updating your product mix or perhaps courting different clientèle.
  • Follow-up in six months time to evaluate whether the changes have had the desired effect.

If you have additional tips, please share them in the comments section.

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