Naive Realism

Ever thought about your business or product as far better than any other product on the market? At some level you may acknowledge that you are subjective and biased, but then you reassure yourself that you compared your product to the competition and came out on top.

Truth is, this is an illusion called “Naive Realism”. Emily Pronin, a psychologist at Princeton University, says these illusions or convictions are inescapable and deep seated in our consciousness.

What does that mean for us in business?

Simple, find enough people who share your “Naive Realism” and you have a market or market niche!

Question: Do you share my “Naive Realism”?

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