Top 5 Tips for Small Business Exporting

The weekly top 5 tips post is always full of helpful hints and advice for small, home and micro business owners.

1. For full-scale exporting of a product, extensive market research is essential before even considering it. The financial impact of exporting abroad should never be underestimated as it will put a great strain on your resources and cashflow.

2. Think carefully about whether the features of your product would appeal to a specific country and also whether there is a gap in the market in that territory which you might be able to exploit. Rapidly growing countries such as China and India are ideal export targets.

3. It can be very helpful to have existing links with the country you plan on exporting to e.g. having friends or family in residence. However, you should not use this connection as the sole reason for exporting anywhere.

4. Exporting will force you to acquire a whole new set of skills. You will have to become familiar with handling customs clearances, running foreign marketing campaigns and arranging international shipping and transportation.

5. Alternatively, an Online Shop is often all a business will need nowadays to start selling their products on a worldwide scale. Consider this step first rather than making an expensive investment setting up the exporting process.

comments powered by Disqus
WinWeb Business Cloud - Creating Financially Sustainable Businesses