Building a Brand – spell it out

I wanted to share a quick way to help you remember some of the essential elements of building your business brand through the acronym – yes, you’ve guessed it – BRAND.

I know there are many other elements to building a brand and plenty of ways to do this on a budget too (that’s for a later post) but these basic elements should keep you going for now.

Build and inspire loyalty and affinity with everyone (customers, suppliers, investors)

Recognise and develop your personal brand (people buy from people)

Authenticity is key – be yourself and let that shine through in your business

Network at every opportunity

Distinguish your offering from your competitors

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