When I speak to business owners, whether to a group or one on one, about social media and, particularly, blogging, I often get a sense of unease in the room.
A lot of that is to do with people’s fears about writing, being wrong, being creative, having enough time, criticism from others etc etc.
This post aims to bust a few myths about blogging is and is not, from my perspective and was inspired by an exchange I had with another blogger on this site, Lorraine Allman, the other day on Twitter where I shared my perspective on blogging and what it is to me.
So, let’s bust a few blogging myths:
- A great blogger does not need to be a trained writer. Like Seth Godin says in Talker’s block write like you talk. Everyone has something to say.
- Blogging is like a muscle. You have to train yourself to get better. However, with practice you do get better.
- When you blog, you don’t have to be right.
- Blogging is about sharing your opinion, your analysis, your perspective.
- Blogging lets people know what you stand for, should be part of your branding efforts. In a world, where many of us are looking for a more personal approach to doing business with a company or a person this is a great way for you, your personality and your thoughts to reach beyond you needing to be there.
- A blog post doesn’t need to be long. In fact, some of the best blog posts I have ever seen are short.
- A blog post doesn’t need to be written. It could be a video or a sketch or a photo or an audio recording (podcast) or a slideshow or……
Shall we blog?
