Good is boring.

Ever wondered why nobody cares about your business, yet everyone tells you it is a good (or great, etc.) business?

Here is why:

  • Good is middle of the road
  • Good is not Remarkable
  • Good is boring
  • Good in not inspiring
  • Good is never remembered

Your business needs to be remarkable at something.

If you sell boring products, like washing machines, have a remarkable service.

If you sell accounting software, make it part on a remarkable, integrated software suite.

How can you make your business remarkable?

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