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I expect the vast majority of us know, by now, that blogging is good for business. We know that effective blogging is a vital element of our marketing strategy; it encourages customer engagement and attracts traffic to the website. And yet, some still hold back from doing so. Lack of time is a major factor.…
The world of technology is moving at an ever increasing pace, and with it businesses and the people who run them must adapt and take advantage of these advancements. To work effectively in the modern world there a few must have gadgets and some others that are quickly becoming necessities. The following are just a…
A walk down to Borough Market in London on a Saturday before Christmas confirmed two things to me. The first, great quality artisan food businesses are alive and well, and the second, people are interested in buying their goods, and ‘food culture’ is alive and well, safe to say- it was heaving. I have always…
Anyone that has ever had to organise a conference will tell you there are 1000s (in fact over 29,000 in the UK) of venues to choose from. When choosing a venue for your next conference there is more to consider than just the budget. By taking into account the type of delegates attending, from how…
Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Preparedness is key to a quick recovery. Company Liability Insurance can very important in the aftermath of a business disaster, especially if something has gone wrong that you or your business could…
If only you could see my desk right now – alright I’ll let you. This is it, four hours into a day, when all order and good intentions have melted into delicious, organised chaos. Many moons ago, when the computer age was just kicking off and my sticky-drawers wooden desk in the newsroom of a…
When I am not blogging, I am writing or editing copy for clients. I have exactly eight hours in which to get this work done. That’s a fair amount of time, isn’t it? Well, four of those hours are between 8am and 12pm while my four-year-old is at nursery. (I have tried working while she…
If you are still considering starting a business, why not base it on your favourite hobby or unique talent? The most successful small and micro businesses often grow from the passion that the owner has for a particular interest. Their knowledge of that hobby allows them to spot gaps in the market which they then…
Talking to any clients, potential new customers and investors is always important. At all costs, you’ll probably want to maintain a regular dialogue with them, but did you ever consider the price you’re paying for talking to them? You might not realise it, but it’s possible to save your business money while making communication easier…
The art of articulation I’ve said it before and I’ll say it again- being able to articulate what you do personally or in business is just about the most important skill you can develop. Sounds obvious huh? Well I am constantly being shocked just how bad people are at it. The age of the ‘Shrinking…
