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Everyone knows that the cost of commuting can be prohibitive to many small businesses, but are you aware of exactly how much it costs you on an annual basis? This infographic (based on US data) reveals how much the average person will spend on their annual commute. It shows that if the person is earning…
The odds are stacked against any new business venture, but that shouldn’t necessarily be something that puts you off starting your own business. Find out the three main reasons why any business might not survive for the first five years and receive some advice about preventing these errors from occurring.
(via WinWeb Business Blog)
David Beckham certainly made a lasting impact on the world of professional football (or soccer, for our American readers) but he also taught us some valuable lessons that could be transferred to the world of business too. His bravery, ability to bounce back when almost everyone had written him off, raising his game at crucial…
You might have designs for your business to be around for a long time, but could you ever conceive of it outliving you by centuries? For one seventeenth century scissor-maker in China named Zhang Jiasi that’s exactly what happened, because the fruits of his labour are still very much alive today. The Hangzhou Zhang Xiaoquan…
Experiential marketing isn’t something reserved for big business with equally big budgets – elements of experiential marketing can feed into campaigns, whatever the size of your company. For many, the aim of experiential marketing is to accelerate the customer’s decision making process, which executed well, can reduce your marketing and ad spend elsewhere. This post…
