Infographic: Inconvenience

Now more than ever, consumers expect to be able to get what they want and they don’t want to have to wait for it. This has even extended to include customer service.

If you have ever tried to contact a huge organisation such as Facebook you will know that it is impossible to actually speak to a human being. That is one huge advantage that small businesses have over larger organisations – they can make every single customer feel valued.

Today’s infographic highlights the massive cost of causing your customers inconvenience. Every time they have to get in touch with your business repeatedly, are unable to get through your automated system or they are transferred and have to explain their problem again to another member of your organisation you are potentially inconveniencing them to the extent that they will want nothing further to do with your business.

What measures does your business take to ensure that things are kept convenient for customers?

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