This is an interesting piece on the BBC Business News website today about the increasing number of startups opting for the pay-as-you-go business model to offer their products more like a service than a physical item.
Research from the Future Foundation showed that 70% of people will actively avoid products and services that tie them down to extended contracts, meaning that there are plenty of potential customers put off from owning certain phones or cars or even attending a gym.
Is this a sign of the changing times? Increasingly, with the rise of online streaming for films, TV, music and videogames, we seem to own less physical media than ever before and this trend could be set to continue into other aspects of our lives.
Does your business offer a Pay-as-You-Go model for its pricing and would you recommend it to others?
