Many small businesses like to support charities if their budget allows it. But if you don’t already have a personal affiliation to a particular charity, how do you pick the right for you?
There are approximately 1.4 million nonprofit organisations in the US and nearly a million of them are charities, so there are a lot of choices available to you.
First you should start by thinking about a cause you are passionate about. Perhaps you care most about the environment, or maybe you just want to help people. If you want to donate to help a particular religion or the arts, there are also various non-profit organisations dedicated to these too.
Perhaps most importantly, you should remember that just because a cause has done great some great marketing and you have heard about it, it doesn’t necessarily mean it is the most worthy cause. Everyone knows about the plight of the pandas because they are so adorable, but there are many creatures that are a lot less cute in more imminent danger of extinction.
So make sure you choose the right cause for your business to support. The stats in today’s infographic are all about charities and will hopefully help you make up your mind.
