“A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.” – Mary Kay Ash, US entrepreneur
An unfortunate truth of entrepreneurship that many people will not tell you is that often the best idea for a product or service is not the one that ultimately wins out and becomes the most successful business.
Just because you have done all of the research and utilised your creative ingenuity to develop the perfect product, it will count for nothing if your inspiration fails to inspire everyone else.
Your own enthusiasm – as essential as might have been in getting your business going in the first place – ultimately is not important as the enthusiasm of your potential customers.
