Author Adrian Swinscoe

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Stand out from your competitors and make 2014 the year that you start harnessing the power of blogging

Nov 18, ’13 4:27 PM

Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research. Before I go on, I must say that I use Evernote to ‘clip’ and store articles that,…

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Are incentives the missing piece of your customer review picture?

Sep 23, ’13 2:58 PM

Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…

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A simple approach to generating marketing content that will also help you deliver better customer service

Aug 13, ’13 1:01 PM

Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…

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Before doing anything new, be guided by your customers

Jul 15, ’13 4:43 PM

Take a look at the following article: Small Businesses Favor Tactics that Balance Customer Attraction, Retention. Have you taken a look? What is it suggesting? Are you doing all of the activities listed, some of them or only a few? How do you feel? Frustrated with another article telling you what you should be doing?…

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Vanish, Facebook and helping yourself by helping your customers

Jun 4, ’13 1:09 PM

There have been reports recently that Facebook’s popularity is waning in the UK, with one report suggesting that “a 9 per cent drop in Facebook usage since April 2012” because users are: “fed up with social marketing promotions” and “nervous their personal info would be handed over to third parties” The report goes on to…

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Breaking the marketing inertia that may exist in your business

Apr 20, ’13 12:36 PM

Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…

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Give your customer loyalty scheme a boost

Mar 24, ’13 12:52 PM
Give your customer loyalty scheme a boost

One of the keys to the success of any small business is how good it is at generating loyalty and repeat purchases from its existing customers ie. it’s customer loyalty or its customer retention. In recent months, I have been conducting a series of interviews with authors and business leaders that are doing great things…

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Customer service is about changing feelings and creating good memories

Dec 5, ’12 6:34 PM

As readers of this blog may know that I am a fan of Seth Godin’s work. In a recent post on his blog he wrote a short, yet insightful, post about the purpose of customer service. His thesis is that ‘The only purpose of customer service is to change feelings’ and the best way to…

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Are you missing half of the opportunity?

Nov 29, ’12 12:18 PM

This post was inspired by an article that I recently read on Fast Company called: Acquisition Is Sexy! Retention is Boring…Right? It’s coming to the end if the year and if you’re not in the swing of preparing for the Xmas rush I guess that your business will start slowing down as Xmas approaches. If…

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Five Simple Marketing Tips for Small Businesses

Oct 22, ’12 2:46 PM

I have been thinking about what to write for this post for the last couple of days. Whilst doing my research and thinking about a few ideas I came across the following infographic that I wanted to share with you. What I like about it is that it concentrates on some very simple things that…

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