Author Adrian Swinscoe

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If you want to stand out in front of your customers then you need to close the loop

Oct 8, ’12 3:10 PM

Following on from my last post: What you think about your customers and how you serve them will define and drive what you receive from them, here’s another quote that I like to and from a topical source, given the upcoming US presidential elections. You may not know this but Ross Perot, a former US…

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Are you jumping steps in the relationship cycle?

Sep 18, ’12 5:40 PM

Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events,…

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What you think about your customers and how you serve them will define and drive what you receive from them

Aug 27, ’12 11:17 AM

Following on from my previous post (You cannot improve one thing by 1000% but you can improve 1000 little things by 1%), I’d like to share with you another quote: A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an…

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You cannot improve one thing by 1000% but you can improve 1000 little things by 1%

Aug 16, ’12 3:51 PM

I like quotes because they can take a whole heap of learning and experience and deliver it in a few powerful words. So, as part of my posts here going forward, I thought I’d share a few quotes with you and what I think they mean. Here’s one I really like: “You cannot improve one…

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Most Politicians, Bankers and big companies have no idea what it is like to be a small business owner

Jul 24, ’12 10:00 AM

Recently, I was going through my Evernote archives of articles that I had ‘clipped’ over the last month and that I thought would be good feedstock for blog posts. As I was going through all of the articles, I came across Most small business owners have skipped paychecks from Yahoo! Small Business Advisor. When I…

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Are UK politicians missing an opportunity to turn RBS/Natwest into the sort of bank that works for its customers?

Jul 11, ’12 2:06 PM

On Monday, Ed Miliband made a speech about banking at the Co-operative Bank in London. In the speech he made a couple of comments that caught my eye (Source: BBC): Mr Miliband told an audience of financiers it was time to move from “casino” to “stewardship” banking. Mr Miliband said the country had endured a…

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Cloud computing, your business and your customers – the four things you need to know

Jul 2, ’12 11:22 AM

Many of you will know that the founder of this blog Stefan Töpfer, founded and is steadily building, Winweb, a cloud computing firm. I have known Stefan for a while now after I interviewed him for a book, Rare Business (you can buy a copy here) that I wrote in 2010. Since then I have…

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Let’s hear it for local business and give it the support and recognition it deserves

Jun 18, ’12 2:59 PM

I saw some research that probably validates a lot of what we already know but its message bears repeating. The research by Santander Business Banking, based on a recent online poll of 2,031 UK adults by pollster ICM, showed that spending by UK adults at local businesses amounts to around £218 billion. The figures are…

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Getting more out of your networking

May 11, ’12 2:43 PM

A colleague of mine, Barclay Thompson of Clear Business Development, shared the following link (from Nigel Botterill called Networking – The Surest Way to Stay Poor?) with me the other day. Following that we met up for coffee earlier today to talk about blogging, which I do quite a bit of, and a general catch…

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Are you and your customers using the same language to find each other?

May 1, ’12 4:17 PM

Have you tried to find yourself lately? Now, that’s not meant to be soul-searching philosophical question. What I mean by the question is, have you considered what your customers are really looking for recently? How would they describe what they are looking for? Does it match with your description of yourself, your business and the…

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