I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…
I was talking with a bunch of business owners the other day and was explaining a phenomena called The Complaint Iceberg. I’ve written about it a bit more here. To bring the concept to life I asked if anyone had gone to a restaurant, as an example, and Had a bad enough experience that they…
In my previous post (The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1) I posed two questions: How much of your current business comes from existing clients and how much comes from new clients? How much of your marketing efforts are focused on generating new clients and how…
About a month ago I read the following post: The Questions I Would Ask If I Were Marketing Your Business on the MarketingProfs site. It’s a pretty interesting article and worth a read, particularly where it pushes for more data and real examples to be used to back up all the advice and information that…
Recently, I read 12 Most Simple Ideas To Build Trust With Me As Your Customer, a post by Andy Hanselman on 12most.com. To read this article in its entirety, do visit 12 Most. It did remind me of something else that I have been thinking about lately: Skepticism is rife and trust is not easily…
When I speak to business owners, whether to a group or one on one, about social media and, particularly, blogging, I often get a sense of unease in the room. A lot of that is to do with people’s fears about writing, being wrong, being creative, having enough time, criticism from others etc etc. This…
In a recent article from Econsultancy: Bad reviews improve conversion by 67%, which referred to a study undertaken by Reevoo (a provider of impartial product reviews, ratings and price comparison) called Bad Reviews are Good for Business, they found that “68% of consumers trust reviews more when they see both good and bad scores” and…
We’ve all seen the news lately and heard of lots of large and small businesses closing down. No doubt, you’ve also seen the impact on your high street with both large and smaller, independent retailers shutting up shop. However, it’s important to realise that despite uncertainty in the economic environment, high levels of competition and…
Readers of this blog and my own across at www.adrianswinscoe.com know that I write about building better and more valuable relations with your customers and your people as a way of growing your business. Over the festive break I spent quite a lot of time ‘unplugged’ from the digital world thinking about how we can…
I saw a couple of news stories today that were reporting on new figures that have come out of Experian on the number of business insolvencies in different parts of the UK. The first (Huge rise in insolvencies, but London fares better than rest of the UK) was from Londonlovesbusiness.com and looks at the November…
