Author Adrian Swinscoe

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Get more customers by understanding your sharers

Dec 14, ’11 6:00 PM

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

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Courtesy, riots, customer service and employee engagement

Dec 8, ’11 8:51 AM

Over the last few days a series of reports by Parliament, the police and the press have been released looking into the cause of England’s August riots. You can read an overview in the BBC article: Were the riots caused by bad manners? In each of the reports, one trend/word/observation/conclusion….call it what you will has…

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‘Build it and they will come’ leaves too much to chance

Nov 28, ’11 10:06 AM

There’s an old adage “Build it and they will come”. I’m not sure where it originates from but it was popularised by James Earl Jones, playing Terence Mann, when speaking to Ray Kinsella, played by Kevin Costner, in the film: Field of Dreams. I’ve heard this seen and heard this idea used in business, particularly…

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Building better relations with your customers starts at the end

Nov 18, ’11 12:11 PM

Today, I want to tell you a personal story of doing new things, taking risks, being innovative and being willing to fail in the quest to create something of value for my business, the people that I know, the small business community and my customers. View the story “RARE Forum, The Drill Hall, London 3rd…

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Inbound marketing – it’s new and it’s hard but we must get better at it

Nov 9, ’11 10:00 AM

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around…

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Can we help our way to better and faster growth?

Nov 2, ’11 10:00 AM

I am sure that you saw the news yesterday where they were reporting the latest UK economic growth figures. According to the Office for National Statistics (ONS), the UK economy grew by 0.5% in the third quarter of 2011, compared with 0.1% growth in the previous quarter. That may seem like things are getting better…

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How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth

Oct 26, ’11 3:29 PM

I was thinking about what to write today and I couldn’t get my mind off something that I had written earlier in the year as a manifesto across at Changethis.com. This is quite a long post and is mostly the same as the manifesto but it’s message is simple and bears repeating, I believe. However,…

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Content Marketing: Create, Repurpose, Recycle, Curate

Oct 19, ’11 10:00 AM

I was with a client yesterday morning running a future thinking and strategy workshop for their directors. In the workshop we discussed how the creation of content is becoming increasingly important to help us get found, to get recommended and to build credibility in the world that we know live. It’s becoming an increasing and…

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Smile more to improve your customer service and grow your business

Oct 14, ’11 9:03 AM

Are you like me and sometimes wake up in the morning with a song in your head that you just can’t quite shake? Well, the other day I woke up and had the song ‘People should smile more‘ by Newton Faulkner. Singing along to that song for most of the day got me to thinking…

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What are you selling is not always as clear as it may seem?

Oct 11, ’11 11:14 AM

I was in Spain last week with Hana, my fiancée, and we were staying at an apartment complex near Estepona in Andalucia. As part of the complex, there was a bar and restaurant run by a young entrepreneur Sam and his wife Kat. On our last night, we got talking and he was telling me…

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