Your Niche. Your Unique Selling point. Unique Value Proposition. Compelling Value Proposition. Useful Value Proposition. Oh Help! Whatever you call it – and that’s a whole topic in itself – why is it so darned difficult to find it, define it and then ‘sell it’ to the people you want to buy your stuff. Okay,…
– You’re sitting on the sofa watching TV with your partner or kids, but your mind is buzzing with all those tasks that you still haven’t completed yet. You have your iPad or Tablet perched on your knee just in case something urgent pops up (and when it does you sneak into the kitchen to respond).…
If you have a small to medium-sized business, you are probably already benefiting from the use of Freelancers in your everyday operations. Freelancers bring with them the latest industry knowledge and methods, and they will more often than not be experts in their field. On top of this, you will only need to pay when…
When I started freelancing ten years ago, I had to do my marketing the old fashioned way. Granted, Linkedin was launched in 2003 and then Facebook in 2004, but I hadn’t heard of them. I was too busy trudging my local neighbourhood with freshly designed flyers, pinning them in every library and appropriately placed shop…
An experience with a client of mine highlighted to me the challenge that we as Freelancers, or indeed any micro-biz service provider, can have in keeping abreast with new skills. “I don’t suppose you know anything about pay per click campaigns, do you?” She asked, “Would be great if you could handle this for us.”…
While some research indicates that SMEs have changed the way they work and are showing a willingness to collaborate with others, I have found that many business owners are still reluctant to do so. On 9th March, I co-hosted the London Mums and Work Your Way annual International Women’s Day Conference at London’s City Hall,…
The biggest challenge we face as Freelancers is finding work. It’s not that it isn’t a challenge for anyone else in business, of course. It’s just that when you’re spending 80% of your time delivering, it feels as if there is little time left to get out there and promote yourself as much as you’d…
I remember once receiving an invitation to join a ‘mastermind’ group of female entrepreneurs. “Become part of an intimate, band of leaders who understands your trials and tribulations,” it beckoned. “Together, we can take your business to giddy heights.” I eagerly clicked on. “WARNING!” It cautioned. “This level of support does not come cheap. You…
I expect the vast majority of us know, by now, that blogging is good for business. We know that effective blogging is a vital element of our marketing strategy; it encourages customer engagement and attracts traffic to the website. And yet, some still hold back from doing so. Lack of time is a major factor.…
When I am not blogging, I am writing or editing copy for clients. I have exactly eight hours in which to get this work done. That’s a fair amount of time, isn’t it? Well, four of those hours are between 8am and 12pm while my four-year-old is at nursery. (I have tried working while she…
