Author Tony Robinson OBE

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Why I’d Choose a Woman Business Partner Every Time?

May 18, ’13 4:37 PM

Ouch! I think that hissing is the sound of knives flying through the air aimed at my back. This is where I may upset most business women and most business men. I’ll be accused of stereotyping and other words I find difficult to spell. I’m old but not wise – who knew? However, I just…

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Getting Gobby To Rock Government and Big Business

Mar 25, ’13 10:57 AM
Getting Gobby To Rock Government and Big Business

It’s getting hot in the Enterprise Rockers kitchen Last Friday I had an article published in Business Zone online where I dared to criticise the House of Commons for showing itself up on Budget Day as being clueless about small businesses. It is the ‘Most Read’ and ‘Most Commented’ article on Business Zone and the…

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Together We’ll Level The Playing Field

Dec 14, ’12 7:16 PM

Proud to be Micro Some of you know that I’m the co-founder of the Enterprise Rockers movement – a massive free-to-join-in, global, self help community to make life better and fairer for micro (0-9 employees) enterprise owners. We launched in January so we’re coming up to our first anniversary. The Enterprise Rockers movement is unlike…

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A People List – the secret of your biz success

Jun 9, ’12 11:03 AM

Don’t believe all you read There is a better way to start up success than the business planning process. A lot of the same ‘must dos’, processes, are quoted by entrepreneurship academics, management gurus, glampreneurs and politicians as being needed for you to start and run your own business successfully. Training and supporting prospective entrepreneurs…

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Don’t push when you can pull

May 21, ’12 5:07 PM

No selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. Using social media well has…

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To take on a senior employee in your own biz – or not.

May 7, ’12 7:55 PM

There is a better way of building your business than taking on a senior employee. Unfortunately, this better way is risky and certainly is not possible for all types of micro-business. My preferred options/alternatives to taking on a senior employee are: Option 1. using independent contractors/freelancers/other micro-businesses Option 2. taking on partners or if you’re…

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Who can you trust to help you and your biz?

Apr 27, ’12 12:20 PM

Who can you trust to help you to survive and thrive? There is a better way of getting help than from Government and Big Company funded start up and micro business support programmes. That’s not to say we don’t want their help and a lot of these free offers of help are good and needed.…

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We may have got the T shirt but it’s still to be earned.

Mar 28, ’12 7:32 PM

We don’t know what we don’t know I always chuckle to myself when big companies that sponsor awards to start up and existing small business give, as part of the prize, mentoring or advice from a senior executive in their company. Perhaps it is no laughing matter. Firstly, it’s arrogant to assume that starting and…

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The Real Deal – Don’t Accept Anything Less

Mar 19, ’12 8:55 PM

Entrepreneur Conferences need a business health warning. November and March are always the biggest months for Enterprise and Entrepreneurship conferences. Last week, I was lucky enough to be in Liverpool for the Global Entrepreneurship Congress. Last year it was in Dubai and next year it’s in Rio de Janeiro so we were lucky to have…

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A Bias For Action – Vital

Feb 9, ’12 2:07 PM

Successful Business Ownership Many commentators point to ‘innovation’, ‘nimbleness’ and ‘flexibility’ as advantages entrepreneurs and small business owners have over their BigCo competitors. This is often true but I think more important is a ‘bias for action’. Many entrepreneurs and business owners I admire, including Stefan Topfer, Chair and CEO of WinWeb, have the ability…

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