Recently I read a business book that I really enjoyed. The author, small business owner Jennifer Forest, worked from home following the birth of her children and set out to make that the topic of her latest book. She found that she was often asked by mothers she met about how they could start working…
“Big Data” is another of the current buzzwords that you have probably heard if you follow the technology sector with any interest. But what does it mean? This new book by authors Viktor Mayer-Schönberger and Kenneth Cukier is the perfect introduction to Big Data for those intrigued by the concept. For anyone that doesn’t know,…
Word of Mouth – in my opinion not only the best way to gain new customers, but also the most cost-effective way, is always something to talk about, because happy customers are your word of mouth referral agents, totally free of charge. John Jantsch in his new book “The Referral Engine – Teaching your business…
Leonora Soculitherz has written books before, but this one is, in my opinion, the best she has ever written for anyone who wants to take control of their own destiny by going it alone. At the same time this is the funniest hard-hitting business book, that is absolutely full of business truth, I have ever…
