Category Business Psychology

Entries 28 Total

People do business with people.

Feb 14, ’15 4:56 AM

I think anyone knows that doing business is often all about personal relationships, especially in the B2B sector and when it comes to substantial personal investments. Not surprising then that building a personal relationship with your new business partner is essential to the final outcome. Find out how to do better in the future.

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Effectiveness

Apr 10, ’13 5:13 PM

In my first post for TSBB I gave a definition of Effectiveness as:- The ability to be resourceful in a way that serves a market, an organisation, a boss, a team etc. Of course there is another element to the equation which is the ability to do one’s job. This might be called functional ability.…

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Resourcefulness

Apr 9, ’13 3:19 PM
Resourcefulness

In my first post for TSBB I gave a definition of Resourcefulness as:- The ability to find ways of dealing with the unknown, the uncertain, the unfamiliar, the unexpected and the obstacles that get in the way of your objectives. I also said that I wouldn’t be writing about “The 7 things that resourceful people…

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What is Personal Effectiveness?

Apr 8, ’13 4:00 PM

For most of my professional life I have been employed, by both large and small organisations, and in between these periods I have set up and run a number of small businesses. Running parallel to the actual demands of the roles I performed was an interest in understanding and identifying the patterns of behaviour that…

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Give your customer loyalty scheme a boost

Mar 24, ’13 12:52 PM
Give your customer loyalty scheme a boost

One of the keys to the success of any small business is how good it is at generating loyalty and repeat purchases from its existing customers ie. it’s customer loyalty or its customer retention. In recent months, I have been conducting a series of interviews with authors and business leaders that are doing great things…

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Balancing the unwritten needs of employees with the needs of the company make good business sense.

Dec 11, ’12 2:17 PM

The factors that contribute to the ultimate success of a business are well known to most entrepreneurs and Business Advisors. However Psychology introduces the importance of the need to balance the the unwritten needs of employees with the needs of the company. As psychologists we explore the complexities of what happens when perceived reality of…

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Humble Pie For Thanksgiving

Nov 21, ’12 10:04 AM

Greed is bad for business! It is one form of losing focus on the essential! Especially during times like these demanding more, while everyone is cutting costs and saving money wherever they can, is a sure way of losing customers, maybe even your business and/or your job. Humble pie is the order of the day,…

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If you want to stand out in front of your customers then you need to close the loop

Oct 8, ’12 3:10 PM

Following on from my last post: What you think about your customers and how you serve them will define and drive what you receive from them, here’s another quote that I like to and from a topical source, given the upcoming US presidential elections. You may not know this but Ross Perot, a former US…

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Are you jumping steps in the relationship cycle?

Sep 18, ’12 5:40 PM

Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events,…

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Sitting on the fence

Sep 3, ’12 11:08 AM

When contemplating change people can often sit on the fence for quite some time. They may live in a world that is not black and white, but shades of grey and highly ambivalent. At times high or low levels of ambivalence may be useful in some situations, it is not always High ambivalence: PEOPLE WHO…

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