Category Business Psychology

Entries 28 Total

What you think about your customers and how you serve them will define and drive what you receive from them

Aug 27, ’12 11:17 AM

Following on from my previous post (You cannot improve one thing by 1000% but you can improve 1000 little things by 1%), I’d like to share with you another quote: A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an…

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Most Politicians, Bankers and big companies have no idea what it is like to be a small business owner

Jul 24, ’12 10:00 AM

Recently, I was going through my Evernote archives of articles that I had ‘clipped’ over the last month and that I thought would be good feedstock for blog posts. As I was going through all of the articles, I came across Most small business owners have skipped paychecks from Yahoo! Small Business Advisor. When I…

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A Little Slower. Much, Much, Much Faster.

Jul 12, ’12 6:54 AM

New product releases are always a challenge, but customers are not stupid. When a customer considers buying the older model of computer, instead of the latest model and asks what is the difference, you say: “It’s a little slower!” Your colleague next to you answers the question: ” Why do I need the later model?”…

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Should I?

Jun 1, ’12 8:50 PM

If you have to ask, maybe you should not! Just because you can, does not mean you should. Good business is as much about saying NO, as it is about saying YES.

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Why are women just better at it?

May 22, ’12 1:12 PM

No use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Serena and Venus have raised the game,…

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Are you and your customers using the same language to find each other?

May 1, ’12 4:17 PM

Have you tried to find yourself lately? Now, that’s not meant to be soul-searching philosophical question. What I mean by the question is, have you considered what your customers are really looking for recently? How would they describe what they are looking for? Does it match with your description of yourself, your business and the…

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Focus more of your marketing on customer retention

Mar 21, ’12 8:27 PM

In my previous post (The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1) I posed two questions: How much of your current business comes from existing clients and how much comes from new clients? How much of your marketing efforts are focused on generating new clients and how…

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Get more customers by understanding your sharers

Dec 14, ’11 6:00 PM

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

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The mindset of small business

Nov 29, ’11 9:53 PM

I recently came across a couple of interesting INFOGRAPHICS relating to small and micro-enterprises in the UK and USA which I would like to share with you.  The first is from the UK based on research from Smarta – the DNA of Sole Traders. In a nutshell it says that UK sole traders are ‘motivated…

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Smile more to improve your customer service and grow your business

Oct 14, ’11 9:03 AM

Are you like me and sometimes wake up in the morning with a song in your head that you just can’t quite shake? Well, the other day I woke up and had the song ‘People should smile more‘ by Newton Faulkner. Singing along to that song for most of the day got me to thinking…

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