Your Niche. Your Unique Selling point. Unique Value Proposition. Compelling Value Proposition. Useful Value Proposition. Oh Help! Whatever you call it – and that’s a whole topic in itself – why is it so darned difficult to find it, define it and then ‘sell it’ to the people you want to buy your stuff. Okay,…
Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research. Before I go on, I must say that I use Evernote to ‘clip’ and store articles that,…
Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…
Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…
An experience with a client of mine highlighted to me the challenge that we as Freelancers, or indeed any micro-biz service provider, can have in keeping abreast with new skills. “I don’t suppose you know anything about pay per click campaigns, do you?” She asked, “Would be great if you could handle this for us.”…
Take a look at the following article: Small Businesses Favor Tactics that Balance Customer Attraction, Retention. Have you taken a look? What is it suggesting? Are you doing all of the activities listed, some of them or only a few? How do you feel? Frustrated with another article telling you what you should be doing?…
Ouch! I think that hissing is the sound of knives flying through the air aimed at my back. This is where I may upset most business women and most business men. I’ll be accused of stereotyping and other words I find difficult to spell. I’m old but not wise – who knew? However, I just…
Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…
There is a lot of debate about whether the effect of outsourcing is beneficial or actually detrimental to your business. Is it worth the cost savings and being able to get things done quickly even though you lose direct control over that area of the business? This great post on the Expedio website looks at…
As a general rule, I detest the over simplification of a continent with over a hundred nations, thousands of ethnic groups, and millions of cultures into a single guild with uniform precepts and perceptions as to how things operate. Yes, there are challenges faced by many states in Africa but they are better itemized as…
