Category grow your business

Entries 78 Total

Stand out from your competitors and make 2014 the year that you start harnessing the power of blogging

Nov 18, ’13 4:27 PM

Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research. Before I go on, I must say that I use Evernote to ‘clip’ and store articles that,…

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Are incentives the missing piece of your customer review picture?

Sep 23, ’13 2:58 PM

Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…

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Why I’d Choose a Woman Business Partner Every Time?

May 18, ’13 4:37 PM

Ouch! I think that hissing is the sound of knives flying through the air aimed at my back. This is where I may upset most business women and most business men. I’ll be accused of stereotyping and other words I find difficult to spell. I’m old but not wise – who knew? However, I just…

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Is it a good idea to get a coach or mentor?

Oct 22, ’12 7:19 PM

Do keep up. I’m sorry it has been a couple of weeks since my last effervescent erudition. I thought it best to go into hiding for a little while – two reasons. Firstly, ever since I was papped topless whilst reading ’50 shades of” I’ve been stalked by a sweat of billionaire businessmen (not sure…

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How do you keep your business fresh?

Sep 29, ’12 12:51 PM

Be disruptive not desperate ‘I’ll do it’. That’s the response you get from Tony Robinson OBE’s answer-phone. It doesn’t surprise me that he’s desperate for work – he can’t do anything. As a literary agent, to yours truly, he’s been as successful as my goldfish. His long suffering wife, Eileen, tells me that he is…

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Are you jumping steps in the relationship cycle?

Sep 18, ’12 5:40 PM

Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events,…

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You cannot improve one thing by 1000% but you can improve 1000 little things by 1%

Aug 16, ’12 3:51 PM

I like quotes because they can take a whole heap of learning and experience and deliver it in a few powerful words. So, as part of my posts here going forward, I thought I’d share a few quotes with you and what I think they mean. Here’s one I really like: “You cannot improve one…

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A People List – the secret of your biz success

Jun 9, ’12 11:03 AM

Don’t believe all you read There is a better way to start up success than the business planning process. A lot of the same ‘must dos’, processes, are quoted by entrepreneurship academics, management gurus, glampreneurs and politicians as being needed for you to start and run your own business successfully. Training and supporting prospective entrepreneurs…

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Don’t push when you can pull

May 21, ’12 5:07 PM

No selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. Using social media well has…

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To take on a senior employee in your own biz – or not.

May 7, ’12 7:55 PM

There is a better way of building your business than taking on a senior employee. Unfortunately, this better way is risky and certainly is not possible for all types of micro-business. My preferred options/alternatives to taking on a senior employee are: Option 1. using independent contractors/freelancers/other micro-businesses Option 2. taking on partners or if you’re…

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