Your Niche. Your Unique Selling point. Unique Value Proposition. Compelling Value Proposition. Useful Value Proposition. Oh Help! Whatever you call it – and that’s a whole topic in itself – why is it so darned difficult to find it, define it and then ‘sell it’ to the people you want to buy your stuff. Okay,…
Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…
Take a look at the following article: Small Businesses Favor Tactics that Balance Customer Attraction, Retention. Have you taken a look? What is it suggesting? Are you doing all of the activities listed, some of them or only a few? How do you feel? Frustrated with another article telling you what you should be doing?…
Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…
Be disruptive not desperate ‘I’ll do it’. That’s the response you get from Tony Robinson OBE’s answer-phone. It doesn’t surprise me that he’s desperate for work – he can’t do anything. As a literary agent, to yours truly, he’s been as successful as my goldfish. His long suffering wife, Eileen, tells me that he is…
No selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. Using social media well has…
We don’t know what we don’t know I always chuckle to myself when big companies that sponsor awards to start up and existing small business give, as part of the prize, mentoring or advice from a senior executive in their company. Perhaps it is no laughing matter. Firstly, it’s arrogant to assume that starting and…
Entrepreneur Conferences need a business health warning. November and March are always the biggest months for Enterprise and Entrepreneurship conferences. Last week, I was lucky enough to be in Liverpool for the Global Entrepreneurship Congress. Last year it was in Dubai and next year it’s in Rio de Janeiro so we were lucky to have…
About a month ago I read the following post: The Questions I Would Ask If I Were Marketing Your Business on the MarketingProfs site. It’s a pretty interesting article and worth a read, particularly where it pushes for more data and real examples to be used to back up all the advice and information that…
Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…
