A friendly atmosphere, having a close relationship with colleagues and bosses, and having a say in the future of the company are key benefits of working in a SME according to new research from Nescafe Alegria and YouGov. The study which questioned over 1200 SME employees and over 550 SME employers, focused on the advantages…
Your Niche. Your Unique Selling point. Unique Value Proposition. Compelling Value Proposition. Useful Value Proposition. Oh Help! Whatever you call it – and that’s a whole topic in itself – why is it so darned difficult to find it, define it and then ‘sell it’ to the people you want to buy your stuff. Okay,…
Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…
Take a look at the following article: Small Businesses Favor Tactics that Balance Customer Attraction, Retention. Have you taken a look? What is it suggesting? Are you doing all of the activities listed, some of them or only a few? How do you feel? Frustrated with another article telling you what you should be doing?…
There have been reports recently that Facebook’s popularity is waning in the UK, with one report suggesting that “a 9 per cent drop in Facebook usage since April 2012” because users are: “fed up with social marketing promotions” and “nervous their personal info would be handed over to third parties” The report goes on to…
In case any more evidence was needed that the way we do business has changed since the financial meltdown in 2008, take a look at the growing importance of business networking as a way of building new relationships and earning money. Whether it is networking through social media or even in person, our business relationships…
Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…
The art of articulation I’ve said it before and I’ll say it again- being able to articulate what you do personally or in business is just about the most important skill you can develop. Sounds obvious huh? Well I am constantly being shocked just how bad people are at it. The age of the ‘Shrinking…
Marketing, telling the story, decking out your online shop window for Christmas or any season, is essential and can be a real buzz for your business and your feelgood factor. Be sure to do it, to keep it alive and interesting, but keep your feet on the ground. With all the techno wizardry at our…
It’s Global Entrepreneurship Week and I’ve been busy speaking in all the major cities and on television. Not that I’m an Entrepreneur, hardly anyone that speaks on entrepreneurship is. I know as much as the next speaker, dress better, have been on television and I’ve written a best selling, funny book on enterprise. I also…
