Category On The Money – Small Business Tips

Upper Class Virgin.

I’m sitting here waiting for my flight to the US to depart and I’m flying with Richard Branson’s Virgin Atlantic. I’m thinking back a few decades to when it was I heard the name Virgin or Richard Branson for the first time. I remember listening to him when he was asked why he started Virgin…

Dollarization

Do you know why people buy your product or service? There can only be two reasons, either it makes them feel good or it helps them to solve a problem. It can be argued that some products do both, ether individually or both at the same time. The feel-good factor is an intangible property and…

Failure Is Always An Option

Talking about business success is always great and uplifting. Talking about business failure not so much, why is that? All too often failure is seen as a bad thing, not as an experience, a valuable lesson or the next important step on the ladder to success. Failure is painful, it dents our ego, but the…

Don’t Keep A Dog But Bark Yourself!

Hiring staff is aways a double edged sword, staff cost money, time but hopefully they will take work off of your back and increase productivity. After weeks you are still doing the work you hoped your new staff member would do, but here you are still talking to the customer, etc. – so, why did…

If I Throw A Stick, Will You Leave?

You put the phone down after one hour of explaining to your client why you can’t deliver yesterday or perform miracles! And the bad thing is, he will call back again tomorrow. But you are in customer care and that is what you have to do – taking the good with the bad – right?…

It Sounds Like English, But I Can’t Understand A Damn Word You’re Saying

Answer phone messages you really enjoy: Accountant: “Good morning, I’m calling to talk about your P & L and your Balance Sheet!“ Web Designer: “Hi, we need to talk SEO – call me!“ These are conversation you can’t wait to have, right? Well, how about these: Accountant: “Good morning, I wanted to talk about how…

I Can See Your Point, But…

Search engine optimisation aka SEO is on everybody’s mind these days. A term that strikes fear into many small business owners hearts, as it is jargon and nobody really know what it is or what it really means. Answering the question is complicated. Therein lies the problem. I hear from many clients that they had…

Customer Care- Growth Potential For Small Business

For most big businesses customer care is a ‘cost centre’ – in other words it is something that costs them money, they outsource it (often to India, to save some more money) and they generally wish it would all go away so the quarterly results look a little better to their shareholders. Here is the…

Finding True Love For Small Business Success

Starting a business is often an act of passion, you want to change the world for a better place, love how it makes you feel to do what you do; in short it is often more than only making money – it’s like finding true love in what you do. You are probably very good…

How Would I Feel Meeting You?

You see this face in the crowd (I’m terrible at remembering names) you know this face and then you remember you met this person during a networking event, a trade show or a business meeting of some sort. You say, “Hello”! The problem is you can’t remember what his/her business was, what products or services…

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