Category Online Marketing

Entries 8 Total

Are incentives the missing piece of your customer review picture?

Sep 23, ’13 2:58 PM

Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…

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Before doing anything new, be guided by your customers

Jul 15, ’13 4:43 PM

Take a look at the following article: Small Businesses Favor Tactics that Balance Customer Attraction, Retention. Have you taken a look? What is it suggesting? Are you doing all of the activities listed, some of them or only a few? How do you feel? Frustrated with another article telling you what you should be doing?…

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Are you and your customers using the same language to find each other?

May 1, ’12 4:17 PM

Have you tried to find yourself lately? Now, that’s not meant to be soul-searching philosophical question. What I mean by the question is, have you considered what your customers are really looking for recently? How would they describe what they are looking for? Does it match with your description of yourself, your business and the…

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6 ways to better blog content

Apr 16, ’12 3:17 PM

I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…

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Get more customers by understanding your sharers

Dec 14, ’11 6:00 PM

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

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Inbound marketing – it’s new and it’s hard but we must get better at it

Nov 9, ’11 10:00 AM

There’s two types of marketing. The first is outbound and it’s largely about ‘buying’ attention, whether through print, TV, radio, banner advertising or cold calling. We’re familiar with this type of marketing as we learn about it at school and college, we see it on TV, hear it on the radio, see it all around…

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Content Marketing: Create, Repurpose, Recycle, Curate

Oct 19, ’11 10:00 AM

I was with a client yesterday morning running a future thinking and strategy workshop for their directors. In the workshop we discussed how the creation of content is becoming increasingly important to help us get found, to get recommended and to build credibility in the world that we know live. It’s becoming an increasing and…

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Dollarization

Apr 29, ’11 10:36 AM

Do you know why people buy your product or service? There can only be two reasons, either it makes them feel good or it helps them to solve a problem. It can be argued that some products do both, ether individually or both at the same time. The feel-good factor is an intangible property and…

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