Category Online Sales

Are incentives the missing piece of your customer review picture?

Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…

Why use a Payment Gateway Provider?

Online shopping is a billion dollar a year industry and only getting bigger. In order to sell merchandise from your website you need the ability to handle payment processing for your clients. Most website owners do not have the technology or budget to handle the processing of customer payments. If you cannot take payments you…

Small Business Sales Performance – Q1/2011

The Open University just published their Quarterly Survey of Small Business in Britain and I want to share one graph with you here. As you can see micro and small business are suffering in this economic climate more than the mid-size and large businesses – why do you think that is? This graph has been…

Dollarization

Do you know why people buy your product or service? There can only be two reasons, either it makes them feel good or it helps them to solve a problem. It can be argued that some products do both, ether individually or both at the same time. The feel-good factor is an intangible property and…

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