Category Marketing/PR

Entries 8 Total

Breaking the marketing inertia that may exist in your business

Apr 20, ’13 12:36 PM

Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…

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Give your customer loyalty scheme a boost

Mar 24, ’13 12:52 PM
Give your customer loyalty scheme a boost

One of the keys to the success of any small business is how good it is at generating loyalty and repeat purchases from its existing customers ie. it’s customer loyalty or its customer retention. In recent months, I have been conducting a series of interviews with authors and business leaders that are doing great things…

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‘Essence of Entrepreneurship Juice’ – anyone?

Nov 15, ’12 5:00 PM

It’s Global Entrepreneurship Week and I’ve been busy speaking in all the major cities and on television. Not that I’m an Entrepreneur, hardly anyone that speaks on entrepreneurship is. I know as much as the next speaker, dress better, have been on television and I’ve written a best selling, funny book on enterprise. I also…

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How do you keep your business fresh?

Sep 29, ’12 12:51 PM

Be disruptive not desperate ‘I’ll do it’. That’s the response you get from Tony Robinson OBE’s answer-phone. It doesn’t surprise me that he’s desperate for work – he can’t do anything. As a literary agent, to yours truly, he’s been as successful as my goldfish. His long suffering wife, Eileen, tells me that he is…

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Get more customers by understanding your sharers

Dec 14, ’11 6:00 PM

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

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Building a Brand – spell it out

Nov 3, ’11 5:51 AM

I wanted to share a quick way to help you remember some of the essential elements of building your business brand through the acronym – yes, you’ve guessed it – BRAND. I know there are many other elements to building a brand and plenty of ways to do this on a budget too (that’s for…

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Top tips for writing press releases

Nov 1, ’11 7:39 AM

I recently volunteered to draft a press release to promote an e-petition on behalf of micro-enterprises in the UK. I’m not a Marketing/PR expert though I have written a fair few press releases in my time, but faced with a blank screen I had a minor panic about whether I could do the initiative justice…

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How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth

Oct 26, ’11 3:29 PM

I was thinking about what to write today and I couldn’t get my mind off something that I had written earlier in the year as a manifesto across at Changethis.com. This is quite a long post and is mostly the same as the manifesto but it’s message is simple and bears repeating, I believe. However,…

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