Category SOHO/SMB/SME/Micro

Entries 3 Total

Breaking the marketing inertia that may exist in your business

Apr 20, ’13 12:36 PM

Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…

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Five Ways To Handle The Big Boys

Jun 19, ’12 5:16 PM

All that glitters…. Keep Up won’t you? I learned a new Brit word yesterday. Yes, regrettably I’m still in the sad land of fleeces and dodgy haircuts. The word I learned was ‘institutionalised’. I was at the home of my hopeless and hapless agent, the inept, fashion disaster, Tony Robinson OBE. I was helping his…

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Stuff the Dinosaurs

May 8, ’12 10:19 AM

Keep up won’t you – most websites that promote ‘how to successfully start and run your own business’ are sponsored by big companies and government bodies and written by people that are in jobs and have never started their own business. The advice is so yesterday. It is stuff from antiquity that belongs in a…

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