Category Marketing/PR

Entries 5 Total

We may have got the T shirt but it’s still to be earned.

Mar 28, ’12 7:32 PM

We don’t know what we don’t know I always chuckle to myself when big companies that sponsor awards to start up and existing small business give, as part of the prize, mentoring or advice from a senior executive in their company. Perhaps it is no laughing matter. Firstly, it’s arrogant to assume that starting and…

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Get more customers by understanding your sharers

Dec 14, ’11 6:00 PM

Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…

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Building a Brand – spell it out

Nov 3, ’11 5:51 AM

I wanted to share a quick way to help you remember some of the essential elements of building your business brand through the acronym – yes, you’ve guessed it – BRAND. I know there are many other elements to building a brand and plenty of ways to do this on a budget too (that’s for…

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Top tips for writing press releases

Nov 1, ’11 7:39 AM

I recently volunteered to draft a press release to promote an e-petition on behalf of micro-enterprises in the UK. I’m not a Marketing/PR expert though I have written a fair few press releases in my time, but faced with a blank screen I had a minor panic about whether I could do the initiative justice…

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Content Marketing: Create, Repurpose, Recycle, Curate

Oct 19, ’11 10:00 AM

I was with a client yesterday morning running a future thinking and strategy workshop for their directors. In the workshop we discussed how the creation of content is becoming increasingly important to help us get found, to get recommended and to build credibility in the world that we know live. It’s becoming an increasing and…

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