Category Sales

Entries 29 Total

Life’s a Pitch and then they buy

Nov 15, ’11 8:09 PM

As a small business you know that every communication counts. When speaking with customers, suppliers, investors, competitors, or peers, the way in which you present yourself and your business will have a lasting impact on whether or not they do business with you, or in the case of competitors treat you as a genuine threat…

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Small Business Sales Performance – Q1/2011

May 4, ’11 11:02 AM

The Open University just published their Quarterly Survey of Small Business in Britain and I want to share one graph with you here. As you can see micro and small business are suffering in this economic climate more than the mid-size and large businesses – why do you think that is? This graph has been…

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If you never ask ….

Apr 19, ’11 8:58 PM

Do you wonder if anyone would buy the product or service that you want to supply or how much they are willing to pay for it? Do you wonder if your latest business website update is well received by the visitors to your webpage? How can you find out? Simple – ASK! Why are we…

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20th Century Shopkeeper Mentality in the 21st Century.

Sep 14, ’09 10:28 PM

I went to a shopping mall today, I’m not great in shopping malls, in fact I hate shopping! I was one of very few shoppers in this shopping mall, my wife had a look here and had a look there, many of the shops were empty. More shop assistants then customers, most of them chatting…

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Social Networking is the New Sales & Outsourcing for Small Business.

Dec 9, ’08 11:05 AM

Using social networking sites for small business is as essential as being able to write an invoice in todays largely online based economy. It will help you to extent your business network and provide for two important business functions all at the same time: Outsourcing – by networking you will get to know peoples skills,…

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Don’t Sell. Solve a Problem.

Feb 14, ’08 11:11 PM

A few days ago I wrote a post about listening to your customers before you sell your product or service. You may be able to make someone buy your product/service once, but for your customers to come back for more you need to do more. No matter how good your are at selling, no matter…

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Ask and listen, then sell.

Feb 11, ’08 4:40 PM

Selling and making money is one of the most important parts of running a business, obviously. It is astonishing how bad some “sales” people are, especially in small business this can have a detrimental effect on the whole business. I read somewhere not so long ago that that in sales you should remember that you…

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Does your small business make your customers feel good?

Nov 28, ’07 9:51 AM

It helps people to feel calm and secure, or superior - these feelings are deeply satisfying to all of us.Is that the only motivation why people buy, I don't think so.... If your product and service does not do one of the two, you may have a problem.

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Benefits, Not Features is what sells!

Nov 20, ’07 6:58 AM

Know who you are talking to, if you are talking to an industry insider, tell him all the technical details, because he understands enough of the technology to understand the details, and then work out the benefits for himself/herself. If you are talking to a customer who wants to use your service or product to gain a benefit from using you, let him/her know what the benefit is.One word about not being able to show a benefit, I would openly say to my client that there is no benefit from using our product, you may not get a sale, but you will get someone who will respect you and come back, because he/she trusts you.

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Q & A: What are successful cost-cutting solutions in small business?

Oct 18, ’07 11:49 AM

Let me give you some pointers here, but please remember you can always do more on the cost-cutting front in any small business and start-up business, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer- or Personal business, like professional, contractors, freelancer, self-employed, sole-trader and virtual assistants.... Or have it done on a results basis, doesn't cost you time and gets you money back.Do credit control - get your money in lower your bank overdraft cost and charges.This is only a short list of what you can do, but it's a start.

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