If you’re reading this post, you are likely to be one of the many entrepreneurs using social media on a day-to-day basis in your business. The general aim for most small businesses using social media is to increase traffic to their website, but how successful are they? According to a recent study by the Social…
Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…
I don’t check my followers on Twitter very regularly but I’ve noticed that at some point between Easter Monday and this afternoon on Friday, I have lost nearly 20,000 of them. But far from being annoyed, I’m actually glad. Twenty thousand is a massive amount of people and you might think I would be angry…
Initially many people were not convinced by Google Plus, but time has shown that it has become a very valuable social tool. It’s now the second largest social network in the world, having surpassed Twitter in active monthly users at the end of 2012. So with this in mind we felt the time was right…
LinkedIn can be quite intimidating for new users. If you have just started your own business for the first time you will soon notice that all of the new business contacts you make online have already got their own profile and because you haven’t got one you seem to be missing all the action. Perhaps…
The not so new kid on the social media block, Pinterest, is causing some waves. Question is – is it anything, business owners should get involved in? The short answer is YES. Pinterest is especially useful if you produce iconic goods, art or great visual material that looks good on a billboard. Essentially, you are…
At the SME Blog we are always keen to promote great ideas that help small businesses. That’s why we want to tell our readers all about this great idea from the folks at Social Bizzle. Social Bizzle is doing something very unique and beneficial for UK small businesses in 2012 that we here really approve…
Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…
I spend a huge amount of my working life supporting micro firms, many of them start ups. Specifically through my work with Shell LiveWIRE, I look at a huge number of funding applications for our monthly awards- this is a great privilege and gives me an insight to the ‘state of the entrepreneurial nation’! I…
This is a great video about social media “Do’s & Do Not’s” – take a look. You can get social media training if you are unsure how to start your online marketing campaign. Hat-tip to @adrianswinscoe
