Every small business needs a blog. Why? Here are 6 reasons. 1 – It levels the playing field Online marketing, and marketing in general, isn’t always fair on the little boys. With their huge budgets and extensive brand awareness, it’s significantly easier for big companies to make a splash with their campaigns and tougher if…
Content marketing is a low-cost and effective way of spreading the message about your business online. If you don’t have a budget to promote your small or micro business, it is still possible to attract an audience by providing content that people will want to read and share with friends. Here are our Top 5…
Here at The Small Business Blog we have long advised small businesses to start their own blog and use that medium to speak to the world about their products and services. But even experienced copywriters often find it difficult to keep coming up with fresh, relevant content for their readership. The interesting infographic below from…
I expect the vast majority of us know, by now, that blogging is good for business. We know that effective blogging is a vital element of our marketing strategy; it encourages customer engagement and attracts traffic to the website. And yet, some still hold back from doing so. Lack of time is a major factor.…
I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…
