Every small business needs a blog. Why? Here are 6 reasons. 1 – It levels the playing field Online marketing, and marketing in general, isn’t always fair on the little boys. With their huge budgets and extensive brand awareness, it’s significantly easier for big companies to make a splash with their campaigns and tougher if…
I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…
When I speak to business owners, whether to a group or one on one, about social media and, particularly, blogging, I often get a sense of unease in the room. A lot of that is to do with people’s fears about writing, being wrong, being creative, having enough time, criticism from others etc etc. This…
