Every small business needs a blog. Why? Here are 6 reasons. 1 – It levels the playing field Online marketing, and marketing in general, isn’t always fair on the little boys. With their huge budgets and extensive brand awareness, it’s significantly easier for big companies to make a splash with their campaigns and tougher if…
Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research. Before I go on, I must say that I use Evernote to ‘clip’ and store articles that,…
You might already be blogging about your business but did you know that, for many people, blogging IS their business? There are all manner of web entrepreneurs out there making a living by writing about the things they know and love – whether it is technology or a hobby they are passionate about. In today’s…
Yesterday we shared an infographic that explained how to keep people reading or watching your content. But how do you actually get them to view it in the first place? Today’s infographic has a whole host of tips to better promote the content that you produce. If you’ve just started blogging to promote your small…
The average human attention span has dropped from 12 to 8 seconds in the last thirteen years. This means that when marketing your small business you have very little time to get your message across. It also means that you’ve probably almost lost interest in this post already, so before you fall asleep check out…
When you first put together your company’s blog, it’s normal to have to make small changes here and there as you get the design and functionality smoothed out. Once you’ve got everything up, functional, and looking halfway decent, do you just leave it that way forever? How often should you redesign your blog once it’s…
Stretching your budgets into the realms of SEO and online marketing can often be tricky. That being said you don’t have to spend a penny on your online marketing efforts if you don’t want too, with just a little time and some creativity you can do wonders for your online presence and overall visibility within…
Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Don’t be afraid to display your credentials prominently. People need to know why they should pay attention to your business, so if they can easily see your history and accomplishments they will…
I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…
Your business will only succeed if you have a healthy client base. In that respect any business, big or small, faces two continuing tasks. Winning new clients and keeping existing clients. Both are as important as each other and together they will ensure the success of any business. In the current economic climate, winning new…
