Setting up your own business is a dream for many and a reality for those brave enough to take the initial steps. Having your own business can provide a great deal of satisfaction but it can be hard at the initial stages as you are having to contend with competitors who are often well established…
How often do you think about the branding of your small business? You might not consider it very regularly, but everything you do under the banner of your business adds up to create your own personal brand. With every brand comes a unique culture – a unique way of doing things that are specific to…
How important is trademarking your brand? To help answer this question, Stephens Scown Solicitors Exeter have been researching and collating a number of statistics about the true value of brands and how important it is to protect your brands through trademarking. Their research findings have been put into a superb infographic which makes for some…
Fundraising is a fun and excellent way to invest some of your success back into the community that supports you. Company giving is also a superb approach to growing your business and raising its profile through partnerships, sponsorship, donations, and employee fundraising initiatives. Employee-driven efforts are often great motivation and team-building exercises for staff, too.…
Almost every business should sell products and services online. The truth is most don’t, because it is expensive and/or complicated to open an online shop for the non-geeks amongst us. Yesterday, WinWeb launched its new eShop App, which makes it incredibly easy, fast and cost-effective to set up your shop online. In the usual WinWeb…
I told you last week that “back in 1998-9 our instinct was to radically change the course of our lives”, promising to tell you this week just how, where and why. That was a tad ambitious for one small blog, but here are the bones. Mother’s Garden is more than a brand; it is a…
The not so new kid on the social media block, Pinterest, is causing some waves. Question is – is it anything, business owners should get involved in? The short answer is YES. Pinterest is especially useful if you produce iconic goods, art or great visual material that looks good on a billboard. Essentially, you are…
I wanted to share a quick way to help you remember some of the essential elements of building your business brand through the acronym – yes, you’ve guessed it – BRAND. I know there are many other elements to building a brand and plenty of ways to do this on a budget too (that’s for…
