Every small business needs a blog. Why? Here are 6 reasons. 1 – It levels the playing field Online marketing, and marketing in general, isn’t always fair on the little boys. With their huge budgets and extensive brand awareness, it’s significantly easier for big companies to make a splash with their campaigns and tougher if…
When you first put together your company’s blog, it’s normal to have to make small changes here and there as you get the design and functionality smoothed out. Once you’ve got everything up, functional, and looking halfway decent, do you just leave it that way forever? How often should you redesign your blog once it’s…
I expect the vast majority of us know, by now, that blogging is good for business. We know that effective blogging is a vital element of our marketing strategy; it encourages customer engagement and attracts traffic to the website. And yet, some still hold back from doing so. Lack of time is a major factor.…
Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Don’t be afraid to display your credentials prominently. People need to know why they should pay attention to your business, so if they can easily see your history and accomplishments they will…
For many small business owners, blogging is not merely a hobby. It can be one of the most effective ways of generating exposure for a business without spending a lot on advertising. Well-written blogs will attract visitors from all around the world and people using search engines will easily find your business. Blogging need not…
