Tag business marketing


How to build an experiential campaign

Experiential marketing isn’t something reserved for big business with equally big budgets – elements of experiential marketing can feed into campaigns, whatever the size of your company. For many, the aim of experiential marketing is to accelerate the customer’s decision making process, which executed well, can reduce your marketing and ad spend elsewhere. This post…

Breaking the marketing inertia that may exist in your business

Recently, a new study on SME marketing conducted by the Centre for Economics and Business Research (CEBR) – reported here – was released. In the study, they found that the average SME is only achieving 39 per cent of its planned marketing activity. According to the study, whilst 77 per cent of SMEs recognise that…

6 ways to better blog content

I was talking with a colleague earlier today and we were discussing blogging, marketing and how to engage with your customers and with more customers. I’m a great believer in blogging being a really powerful marketing tool. (I’ve written about blogging and marketing here before in Inbound marketing – it’s new and it’s hard but…

Evolving Signs: Go Digital

A business sign can be an extremely helpful asset to a small business, especially if they are in a crowded high street and need to stand out from the rest of the crowd. An eye-catching sign is the best way to immediately increase the amount of foot traffic that your business receives. Business signs are…

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