Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure. 1. Know Yourself Time spent on working out what makes your product or service special (its…
When you talk about the most exciting startup scenes across Europe, the cities of London, Berlin and Stockholm are usually on the tips of most tongues while Hungary and its capital Budapest aren’t traditionally associated with the startup community. Better know for its hot springs and the Chain Bridge that links the two separate areas…
Sometimes getting your startup off the ground is the most difficult step. There are just so many different questions that you need to consider before investing all your time and effort into a business venture. For example: Is there a market for the products or services that you want to provide? Do you have enough…
It is estimated that nearly 9,000 businesses are started each week in the UK and there are various reasons why someone would want to start being an entrepreneur in this country. Whether they have lost their own job and need to start earning money again or because they have a brilliant idea that is so…
One of the reasons this blog began nearly eight years ago was to combat some of the misinformation and half-truths that continually pop up when people are talking about business ownership. Perhaps the most important of these is the misconception that you need to get a loan from the bank or elsewhere in order to…
These are austere times. And austere times make people tread with caution; new business ideas are talked over carefully, slowly analysed and debated before anything is done. The market is analysed, the risks carefully weighed up and the decision to commit pondered long and hard before anyone goes ahead. The market conditions are difficult to…
Starting your own business is difficult for everyone, but disability doesn’t have to be a barrier to entry. The 9-5 working day isn’t suitable for everyone and neither is the busy commute into the office every day so, for many people with disabilities, entrepreneurship is often the best option. It’s estimated that there are over…
The world of startups moves at a very rapid pace and there is no guarantee that something which is hot now will still be hot six months down the line. Are you up-to-date with the latest startup trends? In 2013, social network game development is an extremely popular choice for startups, with an absolutely huge…
If you think of yourself as an enterprise zone rather than just one business type then it makes perfect sense to make enough money by whatever legal means to survive. This often means having many ways of earning money whilst your main business develops a customer base and a successful trading format. You need as…
The obvious answer to this question is “yes, of course” but the reality of the matter is that getting young people (and particularly graduates) to come aboard an actual start-up can be a tough sell. When faced with the uncertain path of start-up employment or a straightforward trek up the career ladder, it is understandable…
