Outsourcing sometimes gets a bad reputation as it can conjure up images of workers being paid low wages while a company’s profits soar. While that certainly happens in some instances, outsourcing can also be a really savvy way for business owners to take their startup operations to the next level. Below you’ll find a list…
Along with the countless other things a start-up has to deal with when setting up a company, there is the major decision of how the company should trade legally. Establishing it correctly at the outset is crucial and could eliminate many issues along the way. It could also have profound implications for the financial future…
The not so new kid on the social media block, Pinterest, is causing some waves. Question is – is it anything, business owners should get involved in? The short answer is YES. Pinterest is especially useful if you produce iconic goods, art or great visual material that looks good on a billboard. Essentially, you are…
Excitement for the London 2012 Olympics is visible everywhere in London these days, but how do you enjoy the games when you have a business to run? You may even be one of the lucky ones and have a ticket to an event. Or you fear the interruption it will cause to your daily business…
I was talking with a bunch of business owners the other day and was explaining a phenomena called The Complaint Iceberg. I’ve written about it a bit more here. To bring the concept to life I asked if anyone had gone to a restaurant, as an example, and Had a bad enough experience that they…
About a month ago I read the following post: The Questions I Would Ask If I Were Marketing Your Business on the MarketingProfs site. It’s a pretty interesting article and worth a read, particularly where it pushes for more data and real examples to be used to back up all the advice and information that…
When I speak to business owners, whether to a group or one on one, about social media and, particularly, blogging, I often get a sense of unease in the room. A lot of that is to do with people’s fears about writing, being wrong, being creative, having enough time, criticism from others etc etc. This…
We’ve all seen the news lately and heard of lots of large and small businesses closing down. No doubt, you’ve also seen the impact on your high street with both large and smaller, independent retailers shutting up shop. However, it’s important to realise that despite uncertainty in the economic environment, high levels of competition and…
Consumer and customer behaviour is changing in front of our eyes. As a result, there is a lot of talk about how our marketplaces are changing, the influence of digital channels, the importance of word of mouth, how social media channels are allowing customers to find and share us with their friends and networks and…
I’d be ….
…upset, to put it politely. But then I am a bloke. Let’s face it, everyone would understand it, too. I’d cut the sponsorship, I’d cause a fuss and I would probably be very rude about it. But then Ginni Rometty, IBM’s CEO is a woman and Augusta National has a 79 year male only history…
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