“I believe that if you’re going to take someone on, you might as take on the biggest brand in the world.” This weeks quote is by Richard Branson, the legendary British entrepreneur and CEO of Virgin. His attitude is the direct opposite of many micro business owners who feel they lack the money or ambition…
People often say that big businesses have an unfair advantage over small and micro businesses. In reality, it is usually the other way around – once a business reaches a certain size they often become disconnected from their customers and find it very difficult to make any sort of big changes to their organisation. Here…
Enterprise Rockers co-founder Tina Boden has been very busy lately participating in the inaugural Local Indie Explorer Challenge. Tina was in friendly competition with Kath Turner, businesswoman and Chair of Federation of Small Businesses North Yorkshire East Coast branch, with the aim of encouraging others to go out and explore the independent businesses on their…
Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. As a small business, you have the opportunity and freedom to innovate with a lot less restrictions than many of your larger rivals. A lot of the really radical business ideas and…
As the recession continues, being able to stay competitive is an absolute necessity in the current economic climate. If you’re in the retail industry one such way of staying competitive is through importing goods from abroad. Overseas suppliers can cut costs by a huge margin, in some cases by as much as 60%. This means…
The danger of trying to undercut competitors. How can we add value in different areas? This was a question posed on Twitter last week and my immediate response was: “Don’t compromise & undercut competitors, offer something special/better in areas such as customer service, added extras…” My thinking behind this reply was that all too often…
An unfair advantage is when you use products or services to differentiate yourself from your competition in a way which gives your business, offer an unique position in the market place. “ SWOT AnalysisStrengthWeaknessOpportunityThread Micro businesses can often use their price (lower overheads) or their service (personal, fast and decisive) to get ahead of competition,…
Last week I reviewed Adrian Swinscoe’s fantastic book – RARE Business. And now I have a signed copy to give away to a lucky reader of my blog. In keeping with Adrian’s strong business values, to win the book you need to leave a comment here, on my blog, telling us why customer care is…
