Building customer loyalty is an important process for a small business. It helps encourage first-time customers to come back, builds a strong customer base, and can make you stand out from your competitors. So how should you go about achieving customer loyalty in a small business? We’ve provided several key ways to build customer loyalty…
Now more than ever, consumers expect to be able to get what they want and they don’t want to have to wait for it. This has even extended to include customer service. If you have ever tried to contact a huge organisation such as Facebook you will know that it is impossible to actually speak…
A few weeks ago we discussed how to make customers fall in love with your business to ensure their loyalty. As the infographic below demonstrates, customer loyalty can have a dramatic impact on your business. Loyalty plays a large part in the decision-making process. Things like loyalty schemes are designed purely to make clients feel…
Happy customers are usually the greatest evangelists for your brand. They will quite happily spread the word about how much they love your business and tell everyone exactly why they like it so much, whether it be via social media or speaking to their friends in person. The difficult part is making your customers want…
One of the keys to the success of any small business is how good it is at generating loyalty and repeat purchases from its existing customers ie. it’s customer loyalty or its customer retention. In recent months, I have been conducting a series of interviews with authors and business leaders that are doing great things…
Following on from my last post: What you think about your customers and how you serve them will define and drive what you receive from them, here’s another quote that I like to and from a topical source, given the upcoming US presidential elections. You may not know this but Ross Perot, a former US…
Your business may get referrals from other customers or friends, this after all is the best way to grow a business, by “Word of Mouth”! No matter how this happens – online or off-line – it is something to be grateful and thankful for – right? Question, when was the last time you called that…
A couple of days ago I read a really interesting story in the Evening Standard called Sound Check: The shop that Jack White built, about a business that Jack White, most famously known as the lead singer and guitarist with The White Stripes, an American rock duo, has set up. The business is called Third…
