Tag customer needs

Infographic: Inconvenience

Infographic: Inconvenience

Now more than ever, consumers expect to be able to get what they want and they don’t want to have to wait for it. This has even extended to include customer service. If you have ever tried to contact a huge organisation such as Facebook you will know that it is impossible to actually speak…

What are you selling is not always as clear as it may seem?

I was in Spain last week with Hana, my fiancée, and we were staying at an apartment complex near Estepona in Andalucia. As part of the complex, there was a bar and restaurant run by a young entrepreneur Sam and his wife Kat. On our last night, we got talking and he was telling me…

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