One of the keys to the success of any small business is how good it is at generating loyalty and repeat purchases from its existing customers ie. it’s customer loyalty or its customer retention. In recent months, I have been conducting a series of interviews with authors and business leaders that are doing great things…
This post was inspired by an article that I recently read on Fast Company called: Acquisition Is Sexy! Retention is Boring…Right? It’s coming to the end if the year and if you’re not in the swing of preparing for the Xmas rush I guess that your business will start slowing down as Xmas approaches. If…
Following on from my last post: What you think about your customers and how you serve them will define and drive what you receive from them, here’s another quote that I like to and from a topical source, given the upcoming US presidential elections. You may not know this but Ross Perot, a former US…
The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners. 1. Talk to everyone who comes in contact with your business. If they purchase from you, find out why. If they don’t want to purchase from you, you should definitely find out why! 2. Try…
We’ve all seen the news lately and heard of lots of large and small businesses closing down. No doubt, you’ve also seen the impact on your high street with both large and smaller, independent retailers shutting up shop. However, it’s important to realise that despite uncertainty in the economic environment, high levels of competition and…
The weekly top 5 tips post is always full of helpful hints and advice for small, home and micro business owners. 1. The most important rule to abide by when dealing with awkward customers (and also potentially the hardest one to stick to) is to remain patient. Becoming impatient with customers is very unprofessional (even…
Small business owners who deal with customers face to face generally know what makes their patrons tick and can therefore plan to retain them effectively through their strategized business model. Despite nearly every small business having a website, from my viewpoint there is a clear lack of retention strategies being applied to the customers who…
