Tag Customer Service


Are incentives the missing piece of your customer review picture?

Sep 23, ’13 2:58 PM

Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and consider something….. Imagine you are researching, browsing or shopping for something new. Also, let’s say you are…

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A simple approach to generating marketing content that will also help you deliver better customer service

Aug 13, ’13 1:01 PM

Research released earlier this year by Sabio and the Customer Contact Association that showed that anywhere between 25% and 40% of the calls made to UK contact centers are unnecessary or avoidable. The research highlighted that the most common causes of calls to businesses were to do with: Customers chasing information about deliveries, how to…

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Infographic: Inconvenience

Jul 4, ’13 2:46 PM
Infographic: Inconvenience

Now more than ever, consumers expect to be able to get what they want and they don’t want to have to wait for it. This has even extended to include customer service. If you have ever tried to contact a huge organisation such as Facebook you will know that it is impossible to actually speak…

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Vanish, Facebook and helping yourself by helping your customers

Jun 4, ’13 1:09 PM

There have been reports recently that Facebook’s popularity is waning in the UK, with one report suggesting that “a 9 per cent drop in Facebook usage since April 2012” because users are: “fed up with social marketing promotions” and “nervous their personal info would be handed over to third parties” The report goes on to…

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Infographic: Improving Customer Service

May 16, ’13 7:38 PM
Infographic: Improving Customer Service

This excellent infographic from GetApp has some great ideas for any business wanting to improve their customer service. According to their figures, poor customer service costs $338.5 Billion annually. Providing great customer service is really important because it leads to repeat business and satisfied clients, whereas poor customer service will do just the opposite and…

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A more personal service – why clients come back to small businesses

Mar 27, ’13 7:00 AM

Whilst small businesses may not have the manpower or resources to provide everything offered by larger competitors; they continue to flourish. We may not have the resources to attract the same number of clients or even to offer the same product or service; and have to work far harder for our share of the action…

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Give your customer loyalty scheme a boost

Mar 24, ’13 12:52 PM
Give your customer loyalty scheme a boost

One of the keys to the success of any small business is how good it is at generating loyalty and repeat purchases from its existing customers ie. it’s customer loyalty or its customer retention. In recent months, I have been conducting a series of interviews with authors and business leaders that are doing great things…

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Customer service is about changing feelings and creating good memories

Dec 5, ’12 6:34 PM

As readers of this blog may know that I am a fan of Seth Godin’s work. In a recent post on his blog he wrote a short, yet insightful, post about the purpose of customer service. His thesis is that ‘The only purpose of customer service is to change feelings’ and the best way to…

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What you think about your customers and how you serve them will define and drive what you receive from them

Aug 27, ’12 11:17 AM

Following on from my previous post (You cannot improve one thing by 1000% but you can improve 1000 little things by 1%), I’d like to share with you another quote: A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an…

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You cannot improve one thing by 1000% but you can improve 1000 little things by 1%

Aug 16, ’12 3:51 PM

I like quotes because they can take a whole heap of learning and experience and deliver it in a few powerful words. So, as part of my posts here going forward, I thought I’d share a few quotes with you and what I think they mean. Here’s one I really like: “You cannot improve one…

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