Now more than ever, consumers expect to be able to get what they want and they don’t want to have to wait for it. This has even extended to include customer service. If you have ever tried to contact a huge organisation such as Facebook you will know that it is impossible to actually speak…
Happy customers are usually the greatest evangelists for your brand. They will quite happily spread the word about how much they love your business and tell everyone exactly why they like it so much, whether it be via social media or speaking to their friends in person. The difficult part is making your customers want…
As a general rule, I detest the over simplification of a continent with over a hundred nations, thousands of ethnic groups, and millions of cultures into a single guild with uniform precepts and perceptions as to how things operate. Yes, there are challenges faced by many states in Africa but they are better itemized as…
Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events,…
Recently, I read 12 Most Simple Ideas To Build Trust With Me As Your Customer, a post by Andy Hanselman on 12most.com. To read this article in its entirety, do visit 12 Most. It did remind me of something else that I have been thinking about lately: Skepticism is rife and trust is not easily…
A small business quote a day keeps you thinking, inspired and entertained. “Everything changes when there is a real customer yelling at you from the other end of the phone.” Percy Barnevik (b. 1941) Swedish former CEO of ABB, quoted in Liberation Management (Tom Peters; 1992) To view previous quotes of the day, click here
